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As entrepreneurs we always enjoy learning. That’s what we forged TechHustlers around. We all learn from the failures and successes in life. Its a wonderful opportunity that we’re able to learn from others. Below is a list of great resources to expand you knowledge base, learn from your customers, and built and better business.

1. The Lean Startup

A great book for any entrepreneur seasoned or beginner. It’s a great read and Eric Reis does a great job taking you through the process of running a business and build it’s product as lean and efficiently as possible. You’ll learn the true value of an MVP and why it’s important to have one for any product.

2. Predictable Success

This is a MUST read for anyone involved in business. Wether you’re an entrepreneur, manager, or C-level executive you need to understand not only the uphill battles a company goes through but all the points where those businesses fail. We all strive to reach that top or ‘peak’ of the bell curve called predictable success, but few are able to maintain that position long.

3. Good to Great

Author Jim Collins went out in search of an answer to a pondering question, “Can a good company become a great company and if so, how?” A great question that all business owners should ask themselves.

4. The Entrepreneur’s Guide to Customer Development

Another MUST read on our list for entrepreneurs and anyone else involved in a startup. The authors, Brant Cooper and Patrick Vlaskovits, focus on the customer discovery portion of the four-step framework for startup created by Steve Blank and Eric Ries. It’s a great easy to follow guide to finding those early adopters we all are and crave, building out your MVP (Minimal Viable Product), finding your Product-Market fit, and more. The perfect read for anyone looking to launch a new product or iterate upon a current product.

5. Start with Why

In this book Simon Sinek does what he does best of separating great companies and great leaders from the rest of the pack.

6. The Personal MBA: Master the Art of Business

We all know these days getting an MBA can be quick an expensive venture. While you might not have the time or the extra cash this book provides you an alternative to business school. The Personal MBA breaks down the most valuable business lessons into simple and easy to remember models that apply to real-world challenages.

7. The 4-Hour Work Week

If you haven’t heard of this book or Tim Ferriss you’ve probably been living under rock and you should come back to the light. This is one of the first entrepreneurship books I ever read and am thankful everyday because of it. Not only does Tim take you on a journey of his own lessons but he shows you how to be efficient and profitable in your work outside of the 9-5.

8. Steve Jobs

Our generations true visionary. He crafted the perfection of design in the products we use in our everyday lives. As you read through this you’ll learn not only about Jobs’ life, but the how he became the visionary that drove Apple, it’s product, and the art of design.

9. Outliers: The Story of Success

Malcolm Gladwell takes reads through the world of “outliers” – the best and the brightest, the most famous and most successful. While on the journey he asks and answer the question: what makes high-achievers different?

10. Design for Hackers

Every entrepreneur should have an idea into what design takes and how it can be used. This book provides a deeper understanding of design while ‘reverse engineering’ it and showing piece by piece put together. The author takes you through color theory, typography, proportions, and the principles of design.

11. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

Seth Golden says it best regarding this book,

If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that’s often overlooked.

–Seth Godin, author of Linchpin

12. Rework

Most business books (aside from the ones on this list of course) regurgitate the same information and how-tos when it comes to business practices. Jason Fried and David Heinemeier Hansson both of 37 Signals show you a better, faster, easier way to succeed in business.

13. AARRR Metrics (not really a book, but a long enough presentation to be included)

Dave McClure of 500 Startups put together something amazing and legendary here. That’s right legendary.  This slide show is a much for ANY company or startup with a product of any sorts. Five words define the information included – Acquisition, Activation, Retention, Referral, and Revenue.

14. Delivering Happiness

Company culture is a number one priority with any startup or company. You want to always have employees and customer that happy. Zappos CEO Tony Hsieh gives you the knowledge from his failures and successes on how a companies culture can lead it to unprecedented success.

15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

The world’s most fun and exciting billionaire gives insights into his life and the empire he’s built over his  life. You’ll get details on all the true hardships and failures he went through to be where he is today.

 

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